Featured Speaker: Bradley Munro

Bradley Munro is the principal of the RS4 Marketing Group, a Toronto based consulting firm specializing in marketing strategy & product development for small and mid-sized companies. Brad is a marketing professional with over 20 years of experience in the consumer packaged goods and telecommunications/ICT industries.

He has held progressively senior management roles with top Canadian customer focused organizations including Kraft Foods, Molson Breweries, Rogers Communications and Bell Canada/Mobility.  For the past four years he has been teaching marketing and brand management at McMaster University, Seneca College and the Schulich School of Business.

Presentation: Effective Marketing In A Digital World

Local businesses face global competition. Markets are moving faster and faster. Businesses want results not excuses. Everything is going digital.

The session will explore effective marketing practices in a digital world and how the integration of social media within the overall marketing strategy is a key success factor. We’ll look at companies like Mountain Equipment Co-op who have capitalized on the evolving digital landscape to build lasting relationships with their customers.

What do you want folks to learn from your presentation?

Effective marketing in a digital world is about creating a seamless experience for customers to engage with their favorite brands.

What attracted you to WordPress in the first place?

It is a very user friendly platform that allows for basic website and blog configuration by the average user.

What are you most looking forward to at WordCamp Toronto?

Sharing some thoughts and ideas with a group of talented developers.

Why did you decide to speak at WordCamp Toronto?

I wanted to help shape some of the future thinking of digital developers in terms of marketing practices.

What is your favourite theme or plugin, and why?

Popup Domination… great attention grabbing tool.

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About Andy McIlwain

Andy is a front-end dev and community guy (GoDaddy, Toronto's WordPress meetups, and WordCamp). Find him on Twitter and his personal blog.
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